Walk down the pet food aisles of any Indian store and you see the same three promises on bags priced between ₹150 and ₹1,500 a kilo: complete nutrition, a shiny coat and a healthy dog.
Here is the part nobody mentions․ In India, almost nobody is checking whether that promise is true. At first glance, it seems less detailed than the rule book. India currently does not have any mandatory standards for pet food․ The Bureau of Indian Standards (BIS) published the IS 11968:2019, the first Indian specification for dog and cat food, stating guidelines for nutrient composition, hygiene and labelling. It is voluntary‚ and while Indian law has limits on general food safety‚ there is no equivalent of the American Association of Feed Control Officials (AAFCO) that determines what "complete and balanced" means․
So the label is the only part of the pack that is reliable. Reading it properly is more important than choosing the right logo.
Here’s what to check before you check the brand.
- Contains a named animal protein as one of the first two or three ingredients․ For example: chicken, chicken meal, lamb. Not "meat and animal derivatives", not "cereals". ․
- A nutritional adequacy statement on the label is important. Most imported brands include a statement saying the food provides adequate nutrition per AAFCO or FEDIAF for a particular life stage, and more Indian brands are now doing so too.
- The life stage, and for big dogs a large breed puppy formula․ Calcium and growth rates should be monitored for Labrador, Golden and Shepherd puppies․
- Crude protein: Adult dry foods usually contain 21 to 28 per cent protein, and if it's much less than that, be suspicious.
- Nothing on the front of the bag. "Premium", "natural" and "holistic" have no legal meaning in India.

Budget tier, roughly ₹150 to ₹250 a kilo
Pedigree, Purepet, Meat Up, and the standard range of Drools are all available. These foods often contain a large amount of cereal and unnamed animal by-products. While they may keep a dog fed and may be all that many households can afford, try to use this option as a baseline and add an egg or some boiled chicken where your budget allows.
Mid-tier, roughly ₹250 to ₹500 a Kilo
Here live Drools Focus (and Pedigree Pro), Canine Creek and Farmina Cibau․ Look for chicken near the top (better fat and omega levels, less filler)․ Drools Focus is made in India and is the one most vets here seem comfortable suggesting when a family wants a step up without an import price tag․ For a healthy adult dog with no medical problem, this is usually where the sensible answer sits.
Premium Tier, Roughly ₹500 to ₹900 a Kilo
- Royal Canin: Breed- and size-specific formulas. More research has been done on it than on anything else sold here. Available at most or every major city. It is worth the money if there is a breed or medical reason. Healthy indie, though, not so much.
- Farmina N&D: Italian brand with high meat content, offering grain-free or low-grain recipes and good ingredient quality. Outside the metros, availability can be challenging.
- Acana and Orijen: Very high meat inclusion, priced accordingly. Supply comes and goes, which is a real problem once you have moved a dog onto a food and then cannot find it.
Prescription Diets
Hill's Prescription Diet and Royal Canin Veterinary sit above ₹1,000 a kilo and are stocked mainly at clinics. The kidney, urinary, gut and weight formulas are medicine rather than an upgrade, and they are meant to be started on a vet's instruction. Buying one because it sounds serious wastes money and can occasionally do harm.
About Grain-Free
'Grain-free' just means another carbohydrate like peas, lentils or potatoes, has been used instead. A true allergy to grains is very rare․ Unless your vet has diagnosed an allergy, paying for grain-free diets is just paying more for the same food. After investigating a possible association between some grain-free diets and dilated cardiomyopathy‚ a form of heart disease‚ the US Food and Drug Administration found no clear connection and stopped updating its findings in 2022 pending better evidence․
What It Actually Costs
For a 20 kg dog, the monthly cost of feeding, if consuming 300 to 400 g of food daily, would be approximately ₹2000/month for economy food, ₹3000 to ₹4500/month for average quality food and ₹6000 to ₹9000/month for imported high-quality food. Prices change frequently, so due diligence should be performed before dedicating yourself to a specific brand for any extended period of time. One good food is better than three expensive ones․
Watch the dog for a steady weight‚ firm stools‚ a non-stinky coat three days after a bath‚ and energy levels that are in the range of their breed․ That will tell you more about whether a food is working than any comparison, this one included.
Frequently Asked Questions
1. Which is the best dog food brand in India?
There is no definitive answer, but for a healthy adult dog, Drools Focus and Pedigree Pro provide the best nutrition for the rupee. If the diet is breed-specific or tailored to a particular disease, Indian veterinarians prefer Royal Canin and Hill's.
2. How do I know how much to feed my dog?
The chart on the package is a good starting point, but you should ideally be able to feel the ribs without pressure and see the waist by looking down on the dog.
3. Is homemade pet food better than kibble?
It can be better if the person is able to balance it properly; for example, a plate of rice, dal, and a little chicken is not a balanced meal. Calcium is the nutrient that most Indian home diets lack․




